Experience Music on X1
Any Artist. Any Song. Ad Free.
From October 8 – 14 2018, Xfinity X1 customers and music fans of every genre had the chance to enjoy a free week of streaming Pandora Premium on X1 right on the TV with their voice remote.
A Whole New Brand
The goal of this campaign was to introduce customers to the music experience on X1. At first this was viewed as a small promotion, but our experience team wanted to give music a voice, and a brand that they could own on the platform. The result was a vibrant color palette and a nod towards the recognizable “play” icon.