Led the redesign of the Free People website along with working on the front-end HTML and CSS of the project. The goal of the replatform project was to transition the website to a responsive base to better cater to mobile customers alongside increasing performance over mobile connections.
Simple. Engaging. Dramatic.
- Image compression to increase page performance
- Enrich the product purchasing experience
- Provide a quick and efficient add to bag experience
- Optimized and fast check out process
- 66% faster page load speeds.
- 50% page size reduction.
- Conversion rate outpaced week-over-week rate within first week
- 50% increased traffic to product pages
Something you'll love.
Free People is an American bohemian style brand that has a target demographic of roughly twenty-something year old women. We knew that these customsers were phone-savvy and more than likely would be shopping while on the go rather than sitting at a desktop. This project set out with the goal of building the redesigned website mobile first and finding ways to optimize the site to be able to load as quickly as possible for data connections.
Browsing needed to be quick and efficient. Keeping overhead on page load low and providing an extremely responsive browsing experience.
Browse page had a maximum of 24 products to provide quicker render times. A 12-column grid allowed us to maximize space for larger imagery.
Extremely fast page load, this is the most important page on the site. Changing swatches/images should be instantaneous.
Lazy loading allowed the initial images to load instantly, with the swatchse and thumnbnails being polled after the initial view was loaded.
Provide a way for customers to shop directly from browsing a list of product. Essentially a mini-product detail page.
The quickshop modal already existed on desktop, it had to be reworked to fit within the new grid and brand.
Looking for more?